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NAPIM Study Reveals Printers Focused on Product Performance

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By: DAVID SAVASTANO

Editor, Ink World Magazine

NAPIM Study Reveals Printers Focused on Product Performance America’s printers want the ink they purchase from ink manufacturers to perform on press as well or better than advertised. That’s the key finding of a recent survey distributed among 2,000 printers by the National Association of Printing Ink Manufacturers (NAPIM). The survey’s results were made public by James E. Coleman, NAPIM’s executive director. “While the overall results of the survey were in line with most of our expectat...

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